Grustle is a Dutch clothing brand that works together with Dutch hip-hop artists. The street style clothing made by the brand is sold through its own webshop and from the World Fashion Center in Amsterdam.
The clothing brand initially did not have a well-functioning online shop, but needed it because the majority of the target group makes their purchases online. As a result, the company missed a large part of potential sales.
The company wanted an easily manageable multistore webshop. In addition, they had an external fulfillment party that processes their orders, so a custom-made link to that party was required.
After consultation, the solution turned out to be a webshop made in Prestashop. Several multistores are housed in this webshop, which makes it easy for the company to keep the separate shops under their own management. It was also extremely important that the webshop was given a sleek design that appealed to their target group.